Spreading Awareness Through
A clothing brand that spreads awareness about litter and micro plastic pollution. Starting with one product at a time, we can help end this global crisis. So, let’s make a difference to create a cleaner future for our planet and humanity.
Rob Ocean is a clothing brand with the sole mission to inspire, encourage and to educate the world about littering and micro plastics pollution. Toxins and debris are literally Robbing the Ocean of nutrients also causing more and more marine animals to become extinct. Here on earth about 26 Billion people depend on the ocean for their primary source of protein. That is a problem that needs to end and it starts with us. We want to push the narrative that if we work together we can have a safe and cleaner planet. RO was founded in 2021 by Charles J. Maxwell, who saw a need to spread awareness about this global issue. One of our main goals is to create conversations about the nationwide litter problem and the devastation of micro plastic growth all over the world. Micro plastics are fragments of any type of plastic less than 5 mm (0.20 in) in length. They are broken down over time due to sunlight, wind and water. Its a major issue because fish, sea turtles as well as other species assume its food. They end up digesting the plastic and it eventually causes their demise. There is a major pollution crisis from untold tons of plastic, to carbon emissions and household chemicals getting into our waterways. These tiny fragments of plastic enter our food supply through seafood and sea salt; also other things we use and eat on a daily basis. Micro plastics also cause another form of pollution by entering our natural ecosystems from a variety of sources, including cosmetics and industrial processes. This topic needs to be brought up in our daily conversations because it affects each and everyone of us. Did you know that plastic doesn't decompose and it could last up to 500 years or more in one form or another? This crisis started with us and it can end with us. The Rob Ocean team wanted to create something physical that's innovative as well as making a bold statement about this issue. We are going to make a difference and our vision is to make RO a source for information through fashion and expression. We also want to pin point what can we do and what can we change together. The world is facing serious issues today in real time and we must stand together for humanities future.
▪️Meaning Behind Rob
I have always been a creative person since a child and I have always wanted to create my own clothing line. But year after year and idea after idea nothing would stick that I was satisfied with or passionate about. My creativity wouldn’t let me give up and I wanted to create something outside of the box. It was the summer of 2021 here in the beautiful city of Memphis, TN after I put my kids to bed, my wife and I always have conversations about business, strategies and how we can move forward in life. This night was a little different for the both of us because we talked about how can we do more to help people. Little did we know where this conversation would lead us. But, Rob Ocean came to me in my dreams and I know in my soul God blessed me with this vision. The idea woke me up with urgency and I jumped out of bed and started writing out different ideas. I startled my wife and she was confused wondering what was going on. The funny thing is that I started to tell her my vision and she was like wow. My wife is a realist and she will tell you if something works or not. I waited to tell her more after a couple of days until I came up with the correct concept because I valued her opinion. I became a health conscious nerd by doing all kinds of research and putting together different ideas and strategies to build onto my vision. But, it was a Saturday morning when I started to tell her about what Rob Ocean meant. “We as the human race are Robbing our Ocean of nutrients as well as health and development of marine life”. I started to educate her on pollution and micro plastics and all other things she had no clue about. After we laughed and talked more about the concept, she looked at me and said babe your amazing. That’s when I knew I had something that could change the world. It wasn’t because I amazed her but because for the first time in my mind, I felt purpose and meaning in this thing we call life. Rob Ocean is more than a brand, it’s a movement with a purpose.